Zack has spent the last decade heading up Cream Group’s creative direction, overseeing f&b clients Restaurant Ours and Neat Burger, as well as the company’s nightlife venues including Cirque le Soir, Drama Park Lane and London Reign. His – and Cream Group’s – mission has always been to provide unique consumer experiences and the company has launched some of the most recognisable and creative venues in the UK under Zack’s guidance.
He places huge importance on the power of visual identity – the ‘Instagram appeal’ of venues – and Neat Burger represents a new, original challenge for Bishti; the opportunity to replicate a unique brand globally.
Fronted by F1 legend Lewis Hamilton, emerging plant-based burger chain Neat Burger launched in London in 2019. Zack Bishti and Stasi Nychas, two of the founders of Neat Burger, will discuss the future for plant-based alternatives in food to go.