Kefhira joined Uber in 2021 and is the Head of Commercial of Uber Eats in the UK and Ireland, overseeing commercial relationships with new and existing Enterprise and National brands. Prior to her time at Uber, she spent nearly seven years at US-based Restaurant Brands International, the franchisor of Burger King, Popeyes, Tim Horton’s and now Firehouse Subs, where she gained experience in procurement, new restaurant development, franchisee profitability and market turnarounds.