Gijs founded Slaw in 2018 with a plan to make plant-based food more accessible. Its ethos is to produce delicious, colourful and healthy food in a sustainable and ethical way. It feels strongly about reducing food waste and employs a ‘root-to-stem’ culture in its restaurants, meaning it takes parts of the vegetables that are typically discarded and add them back for extra texture and flavour. It’s working, with reviewers giving its restaurant residency in Islington 4.9 / 5 from 370 reviews.
Slaw, the plant-based challenger brand. Why they closed one of the best new restaurant openings of 2019 to focus on food-to-go, and the challenges involved.